The results, from a January survey of more than 10,000 adults, are somewhat dramatic. 84.8 percent of iPhone users report accessing news and information from the hand-held device.
Holy freaking cow!
It follows with:
That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those poor saps with BlackBerries and devices that run Windows.
I knew Apple users were smarter, but that number stunned me. And, to be honest, made me exceedingly happy ... people still like news!
(Yeah yeah yeah, it's an old article. But Still!)
1 comment:
This is exactly the kind of data that newspapers need to take into consideration when designing their web content, assuming they have already begun to place any sort of emphasis on the web, of course. Our means of accessing daily news and information are changing so rapidly in this day and age that traditionally-run newspapers would be foolish not to acknowledge the ever-increasing importance placed upon mobile technology. The physical newspaper has long provided consumers/readers with one major benefit: it's portable nature. Now, with the introduction of the iPhone and other similar portable, web-capable hand-held media devices, the traditional newspaper is seeing its first major source of market competition in decades. Should newspapers be worried? Absolutely, no question about it. Though everyone can easily acknowledge that it can be rather comforting at times to simply operate in a routine fashion, day in and day out, such can no longer be the case. The age-old process of filling in a basic template with today's top stories and then sending it off to print can no longer stand on its own as the sole means of getting the news out to the public. This process should only be viewed as a supplementary method, not the only method. Used in conjunction with well-planned and equally well-executed web content, the newspaper may still have some time left the thrive. But as can very well be seen at this point, the newspaper, when standing on its own , is fighting a losing battle, regardless of how one might look at it...
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