Tuesday, January 15, 2008

Circulation Numbers

So, you've found your newspaper in one of your states, how do you check the circulation to make sure it's small enough? You can look on the site (areas for advertisers might list it), call the paper to ask or head to the Drewry Room and find a copy of the Editor & Publisher's International Yearbook - it lists all of the circulation numbers you'll need.

It's hidden on the wall with the windows - fourth bookcase over from the left, second shelf up from the bottom. There's a series of them with bright red bindings.

(Since I was there, I looked up my hometown newspaper that, when I worked for them, was a 35,000 daily ... they're down to 24,000 ... yikes.)

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